Who We Are
Our Story
At Credibility Factory Afrique, we believe credibility is the highest form of personal and organisational currency, one that cannot be faked repeatedly, cannot be bought off the shelf, and must be earned, nurtured, and relentlessly protected.
"We prepare and inspire individuals and organisations of any age and size to offer products and services that are humane, accessible, inclusive, and resilient, by deploying credibility values across their processes and value chains."
We work with executives, government departments, parastatals, private enterprises, NGOs, and academic institutions across Zimbabwe and Eastern Africa, equipping them with the frameworks, skills, and evidence base to build lasting credibility at every level of their operations.
Founded by Christopher Sithole-Kushata, the pioneering voice on Personal Credibility and Institutional Integrity in Zimbabwe and Southern Africa, Credibility Factory Afrique operates at the intersection of strategy, culture, integrity, and human behaviour.
We are the only organisation on the continent that has built a proprietary scientific framework for measuring, diagnosing, and growing credibility, and turned it into a suite of training programmes, facilitation services, and digital tools.